Google: redirect loops are like broken links

Google’s John Mueller said on Twitter that Google treats redirect loops like broken links. For example, a redirect loop happens if URL A redirects to URL B, which redirects to URL C, which redirects to URL A. Website visitors won’t see a page but an error message when they enter an URL that is part of a redirect loop in their web browsers.

redirect loop

For Google, a redirect loop is a page that doesn’t work. For that reason, Google ignores these URLs:

Fix your website errors

Redirects, the wrong HTTP status codes and many other things can have a negative influence on the Google rankings of your web pages. Check your website with the website audit tool to remove all errors now:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".