Google ranking algorithm update: Payday Loan 3.0

On Twitter, Google’s Matt Cutts announced the release of the third version of Google’s Payday Loan algorithm. The first version of that algorithm was announced about a year ago.

Pay day loan update 3.0

What is Google’s Payday Loan algorithm?

This is the second Payday Loan algorithm update within four weeks.  In May, Matt Cutts announced version 2.0 of Google’s Payday Loan algorithm update.

According to Matt Cutts, version 2.0 of the update targeted spammy sites, whereas the new version 3.0 targets spammy queries. Unfortunately, Google does not explain what this means in detail.

The Payday Loan algorithm targets search queries such as “payday loans”, “casinos”, “viagra” and other keywords that are often targeted by spammers.

How is this different from Google Panda and Google Penguin?

The Payday Loan algorithm is unrelated to Google’s Panda or Penguin updates. The Panda algorithm targets websites with low quality content. For example, the Panda algorithm makes sure that web pages with automatically created content don’t get high rankings in Google’s search results. The same applies to websites that hire authors who write articles with very shallow content.

The Penguin algorithm targets website that get artificial links. For example, websites that are linked with paid links might be penalized by Google. Google also doesn’t like links from automated linking schemes.

How will this affect your website’s rankings?

If your website does not compete in a spam heavy industry (drugs, gambling, etc.) then it is very likely that the rankings of your website won’t be affected at all.

Google doesn’t like spam. For that reason, your website will be safe if you avoid spam methods to promote your website. If you want to get high rankings that last, use white-hat SEO methods that play by the rules.

The tools in SEOprofiler only use white-hat SEO methods that help you to get high rankings on Google and other search engines. If you haven’t done it yet, try SEOprofiler now:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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