Google’s John Mueller announced on Twitter that the second version of Google’s mobile-friendly algorithm update has been rolled out:
FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2— John Mueller (@JohnMu) 12. Mai 2016
If your website hasn’t been optimized for mobile devices yet, it might be a good time to change this now.
What exactly has changed?
Some weeks ago, Google announced the following:
“We’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site.
And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.”
According to Google’s John Mueller, these changes are now fully rolled out. The change is supposed to rank mobile friendly pages better on mobile devices.
What do you have to do now?
Google’s mobile-friendly ranking algorithm is a page-level ranking signal. It does not affect your complete website. If some pages of your websites haven’t been optimized for mobile devices, they will not negatively affect the optimized pages on your site.
This algorithm update only affects searches from mobile devices. People who search from desktop computers won’t see a change.
It is important to make sure that your web pages are mobile-friendly. Fortunately, Google has a tool for this that is available here. Just enter the URL of your website and click the “Analyze” button. If your website passes the test, you will see something like this:
If your website fails the test then you have to adjust the design of your web pages. Instead of creating a separate website for mobile devices, you could use responsive design for your web pages. If you use WordPress, there are many themes that support responsive design.
Being mobile-friendly is not enough
A website that currently does not have high rankings won’t get high rankings just because it is mobile-friendly. There are many more things that Google wants to find on your web pages. Check your website with the website audit tool in SEOprofiler to make sure that Google can index all pages of your website.