Google: your location now determines the results

In the official Google blog, Google announced that their local results will be delivered based on the IP address of the searcher from now on.

What has changed?

Until now, Google delivered country-specific results if you entered the country-specific Google version in your web browser. For example, delivered results for Germany, for France, etc.

From now on, your location will determine the results that you get:

“The choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.

If for some reason you don’t see the right country when you’re browsing, you can still go into settings and select the correct country service you want to receive.”

The country TLD does not matter anymore

Google also says that the ccTLD (for example .de for Germany) does not matter anymore:

“Typing the relevant ccTLD in your browser will no longer bring you to the various country services. This preference should be managed directly in settings. In addition, at the bottom of the search results page, you can clearly see which country service you are currently using.”

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".