Google: it’s better not to link whole blocks on your web pages

One new thing you can do in HTML 5 is wrap links round block-level elements. That means that you can link a complete block on your web page with a single a href link:
<article>
<a href=”example-link.html”>
<h3>This heading will be linked</h3>
<p><img src=”example.jpg” alt=”this image will be linked”>This text will be linked.</p>
<p>This ‘Read more’ link will also be linked.</p>
</a>
</article>

The single link surrounds the whole block, creating a much wider clickable area. This looks like a good idea. In an online discussion, however, Google’s John Mueller said that this isn’t that good for Google:

“That usage would be fine with us – we’d still pick up the link, and would be able to associate your text as an anchor with that. We’re pretty flexible with parsing HTML, so you could probably even use this with HTML4.

That said, the clearer you make your anchor text, the easier it is for us to understand the context of the link, so I wouldn’t necessarily always use a whole paragraph as the anchor for all of your internal links.”

In other words: Google can find the link but they have difficulty to understand what the link is about if the whole paragraph is one big link. Anchor texts that are related to the topic of your website will have a better influence on the Google rankings of your website.

How to improve the backlinks of your website

The link building tools in SEOprofiler will help you to improve the backlinks of your website. SEOprofiler offers many different link building tools:

All of these tools help you to get better backlinks that will improve the position of your website on Google and other search engines. You can test them for a total of just $1:

Get better backlinks • Try SEOprofiler now for $1!

Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

Share this!
Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

You may also like...

Show Buttons
Hide Buttons

Get instant access

Enter the URL of your website:(required)

Your email address: (required, needed for verification, no spam)

Choose a password: (required, at least 8 characters)