Google: we won’t lift a manual action if the content isn’t changed

In an online discussion, a webmaster complained that a manual action against his website hasn’t been lifted although he removed the offending content.

Google’s John Mueller answered that the penalty won’t be lifted if the page does not exist anymore:

John Mueller

“If there’s no content on these pages, there’s nothing that users would be missing by lifting a manual action.

If you’d like your reconsideration request to be processed, you really need to first have unique, compelling, and high-quality content of your own on these pages (not just rewritten, spun, autogenerated, or otherwise reused content).”

In general, it’s best to avoid a penalty so that these problems do not occur. Details on how to improve your web pages can be found in this SEO tutorial.