Google experiments with zero results result pages

Google is experimenting with result pages that do not contain links to external pages. The result pages contains the answer to the question and sometimes ads but there are no links to other web pages.

Google’s Danny Sullivan confirmed this on Twitter:

For some search terms, this is really bad

The new ‘feature’ works for pages that bring up the calculator, local time, or unit converters. If a website contains ‘time’ or ‘date’, this can lead to problems:

Danny Sullivan said that this is just a test and that Google might change it.

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".