Google: don’t lease subdomains on other websites for ranking purposes

Some people lease subdomains or directories on relatively popular domains because they can get better rankings on these subdomains than with their own domains (for example https://youroffer.populardomain.com) or https://populardomain.com/youroffer).

leased subdomains and SEO

Google says that this is not a good idea

It seems that this works quite well for some people so Google decided to publish a statement that indicates that this technique might not work anymore in the near future:

It’s not against Google’s guidelines (yet)

This technique is not against Google’s guidelines yet. However, it’s very likely that these subdomains and subdirectories will stop ranking well when Google finds out that they do not belong to the main domain.

If you want to get high rankings on Google, better optimize your own web pages on your own domain. The results will be much more stable then. The SEO tools in SEOprofiler will help you to do that:

Optimize your web pages

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".