Google’s Gary Illyes said on Twitter that core updates do not penalize websites. For example, cleaning your links won’t help if your rankings drop after a core update. Instead, it’s likely that other websites do something better than your website.
I think the message got lost: if you're "hit" by a core update, you shouldn't think of it as a penalty. You might not be doing anything wrong at all, it might just be that someone is doing something better.
— Gary "鯨理" Illyes (@methode) October 9, 2019
(imma mute this thread fyi)
Improve your website
If other websites are better than yours, you should improve your website. The tools in SEOprofiler help you to do that as efficiently as possible:
