Google: core updates do not penalize websites

Google’s Gary Illyes said on Twitter that core updates do not penalize websites. For example, cleaning your links won’t help if your rankings drop after a core update. Instead, it’s likely that other websites do something better than your website.

no penalty

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If other websites are better than yours, you should improve your website. The tools in SEOprofiler help you to do that as efficiently as possible:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".