Google: clicking on a featured snippet now takes users to the exact text highlighted

Google announced on Twitter that clicking on a featured snippet now takes users to the exact text highlighted for HTML pages. This has been done for AMP pages before. You don’t need special markup on your web pages because it happens automaticallly, using Scroll To Text for HTML pages.

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".