Google: bold text is good for bots and human users

On Twitter, Google’s John Mueller said that bold text on web pages is good for web pages and website visitors:

In other words: bold text can have a minor influence on the rankings of a page. However, you should mainly use bold text to improve the usability of your web pages for your website visitors.

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There are many more factors that influence the position of your web pages on Google and other search engines. Use the Top 10 Optimizer and the website audit tool in SEOprofiler to check your pages. You can create a free account here:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".