Google: BERT is now rolling out to over 70 languages worldwide

Google has confirmed that BERT, their new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide.

Google BERT international

BERT is rolling out for: Afrikaans, Albanian, Amharic, Arabic, Armenian, Azeri, Basque, Belarusian, Bulgarian, Catalan, Chinese (Simplified & Taiwan), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Korean, Kurdish, Kyrgyz, Lao, Latvian, Lithuanian, Macedonian Malay (Brunei Darussalam & Malaysia), Malayalam, Maltese, Marathi, Mongolian, Nepali, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Sinhalese, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Tajik, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Uzbek & Vietnamese.

The BERT update has an impact on 10% of all queries:

In general, very specific longtail searches show new results with the BERT algorithm.

What should you do now?

There are no particular BERT scores. Just ensure that your web pages have good content and good links. Google’s Danny Sullivan confirmed that the fundamentials remain unchanged:

Optimize your website

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".