Google announces a new ranking algorithm update

Some days ago, Google announced a ranking algorithm update. The new ranking algorithm will also consider the number of valid copyright removal notices that a website receives.

copyright removal notice

What exactly was announced by Google?

Here’s the text from the official announcement:

“Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. […]

Since we re-booted our copyright removals over two years ago, we’ve been given much more data by copyright owners about infringing content online. In fact, we’re now receiving and processing more copyright removal notices every day than we did in all of 2009—more than 4.3 million URLs in the last 30 days alone. We will now be using this data as a signal in our search rankings. […]

While this new signal will influence the ranking of some search results, we won’t be removing any pages from search results unless we receive a valid copyright removal notice from the rights owner.”

Domains with valid copyright removal notices can be found here.

Will there be exceptions?

Google announced that YouTube and other big websites (for example Facebook, IMDB, Tumblr and Twitter) won’t be affected by this new ranking signal.

In addition to the pure number of copyright removal notices, Google also checks other factors that influence the reputation of a site.

What do you have to do to make sure that your website won’t be hit?

If you receive a copyright removal notice from Google, you should  remove the content from your website if the claim is valid. If it is a false copyright removal request, send a counter notice. Google provides a link to a counter notice in the copyright removal notices.

The new copyright signal is only one of many signals that Google uses to determine the position of a website in the search results. Google’s Amit Singhal said in the official announcement of the new ranking signal that Google “developed over 200 signals to ensure [their] search algorithms deliver the best possible results.”

If you want to make sure that your website gets high rankings on Google for your keywords, you have to make sure that your website has all the signals that are necessary to get high rankings. The Top 10 Optimizer in SEOprofiler helps you to optimize your web pages so that your website gets the best possible rankings.

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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