Google Ads: updates to mobile page speed score

Google has announced updates to the mobile page speed score. Google’s mobile speed score is based on a number of factors, including page speed and potential conversion rate. It’s evaluated on a 10-point scale, 1 being very slow and 10 being extremely fast.

“Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load. In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention.”

mobile page speed

“We’ve recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a score. This means you’ll now see a speed score for more of your pages. Evaluated on a 10-point scale, 1 being very slow and 10 being extremely fast, the mobile speed score is based on a number of factors, including page speed and potential conversion rate.”

How to check the speed of your web pages

The speed of your web pages is important for mobile SEO and for desktop SEO. The website audit tool in SEOprofiler shows you the speed of your web pages (as well as many other things):

check the speed of your web pages

Create your free SEOprofiler account now and check the speed of your web pages:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".