Future-proof link building techniques for 2014

Since Google’s recent updates, link building by spamming does not work anymore and that’s a good thing. To succeed with your website in 2014, you have to do the right things.

1. In 2014, link building is more alive than ever

You’ve probably seen some “link building is dead” theories on the Internet. People who say this usually engaged heavily in link spam activities.

Automatically creating backlinks in bulk does not work anymore. Faking social network profiles to get backlinks does not work anymore. Spamming forums and article websites with fake or low quality content to get backlinks does not work anymore. Automated link networks do not work anymore.

In short: spamming does not work anymore.

Link building, however, is still the most important thing that you have to do if you want to get high rankings on Google. Google’s Matt Cutts made that clear in an interview:

“Links are still the best way that we’ve found to discover [how relevant or important somebody is], and maybe over time social or authorship or other types of markup will give us a lot more information about that.”

2. Relevance has become even more important

“Things, not strings” is one of the most important concepts that Google introduced last year. The context of a link has become even more important.

The links that point to your website should come from pages that are related to the topic of your own website. Google has been saying this for years but now they are serious about it.

If all of the links that point to your website contain exactly the same keyword, you can be sure that this will trigger an ‘unnatural links’ filter. If the links to your website contain keywords that are related to the topic of your website, Google will find your website relevant for that topic.

3. Once again: spamming is risky

Some people still think that they can trick Google’s algorithm with the ‘brand new secret method that will get your site on Google’s first result page with just a few mouse clicks.’ These spam tools do not work anymore.

Google does not like link schemes and you should avoid these link types:

  • Buying or selling links that pass PageRank.
  • Excessive link exchanges.
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
  • Using automated programs or services to create links to your site.
  • Text advertisements that pass PageRank.
  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank.
  • Links with optimized anchor text in articles or press releases distributed on other sites.
  • Low-quality directory or bookmark site links.
  • Links embedded in widgets that are distributed across various sites.
  • Widely distributed links in the footers of various sites.
  • Forum comments with optimized links in the post or signature

If you use these methods to build backlinks, it’s likely that your website will be penalized.

4. This time, it’s personal

Links that require human intervention are the links that Google considers in the ranking algorithm. Quality is much more important than quantity.

A handful of high quality links are much better than hundreds of automatically created backlinks.

The tools in SEOprofiler help you to build backlinks as efficiently as possible. While it is not possible to automate the link building process, the tools can make your life much easier:

  • they find suitable websites for you
  • they help you to contact other webmasters
  • they help you to keep track of your link building activities
  • they help you to separate the wheat from the chaff
  • they help you to save time so that you get more things done

Invest your time wisely. If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler risk-free

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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