Unnatural backlink profiles can have a negative impact on the positions of your web pages in Google’s search results. If you want to get high rankings that last, your website must have a backlink profile that confirms that your website can be trusted.
There are four things that you can do to make sure that your website gets a natural backlink profile:
Step 1: create a linkworthy website
For example, people like to link to tutorials, top 10 lists and controversial statements. The more interesting your web pages are, the more likely it is that other websites will link to your site.
Step 2: solve other people’s problems
Contact the webmasters of the sites that are related to the topic of your website and bloggers who have written about that topic. Inform these people about your article. Chances are that these websites will link to your site.
The link building tools in SEOprofiler can help you to find related pages and blogs quickly and easily.
Step 3: get links to different pages of your website and vary your link texts
In general, it is advisable that the backlinks to your website point to the page that has the best content for the linked text. The linked texts that are used to link to your website should vary. If all web pages use exactly the same text to link to your site, this will look unnatural.
The backlink intelligence tool in SEOprofiler can tell you which anchor texts other pages use to link to your site.
Step 4: avoid automated backlink systems
Avoid these systems if you don’t want to risk the Google rankings of your website. Just use common sense: if you can find that automated linking system, Google can find it too. Do not try to trick Google if you want to get lasting results.
A natural backlink profile is important if you want to get high rankings on Google and other search engines. To get lasting results, create interesting and linkworthy web pages and optimize the content of these pages for search engines.
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