3 steps: how your competitors’ link profiles can help you to improve the links that point to your own site

Analyzing the backlinks of your competitors can help you to greatly improve the backlink structure of your own website. Of course, it’s not enough to depend only on the backlinks that your competitors already have. However, the backlink profiles of your competitors can be full of great backlink opportunities for your own website.

Websites that link to your competitors are websites that should link to your website. The link profiler tool in SEOprofiler can help you to find easy link targets:

Step 1: Enter the domain of a competitor in the link profiler tool

Search Google for a keyword for which you want to get high rankings on Google. Write down the domains that are listed in Google’s regular search results (i.e. the results that are not marked with a red ‘local’ pin).

Enter one of these domains in the link profiler tool in SEOProfiler and view the result page. The link profiler tool offers a lot of filters that help you to find easy link targets quickly:

Filter your backlinks

Step 2: filter the results by industry and context

A great feature that other backlinks tools do not offer is the fact that the links are categorized by context. For example, it is relatively easy to get links from blog pages. Review websites often link to your website if you offer them products that they can review. There are several other link contexts that you can select.

In addition to the link context, the linking websites are categorized by industry. For example, if your website is in the travel industry, it is usually advisable to get backlinks from other travel websites. The link profiler tool in SEOprofiler helps you to find these websites:

Filter industry links

Step 3: Add the page to the link manager

Click the ‘Add’ link next to a link to add a page to the link manager. The link manager will automatically retrieve the contact information of the page so that you can quickly contact the owner of the linking website.

Add to link manager

There are many ways to sort the list

In addition to the filter settings above the result list, you can sort the results by clicking on the column headers of the results table. You can also click the labels in the result table:

Sort the links

The link profiler tool in SEOprofiler helps you to find good links as quickly as possible.

Tips and tricks

  • Quality is much more important than quantity.
  • Add all quality websites that could be good link partners to the link manager in SEOprofiler.
  • Contact the owners of these websites and ask them for a link. Tips and tricks can be found here.

Create your SEOprofiler account now to test the link profiler tool and all other tools risk-free:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".