Web page optimization is important if you want to get high rankings on Google and other search engines such as Bing. Online marketing is much more than just running ads on Google AdWords.
The articles on this page help you to optimize your web pages as efficiently as possible.
Google’s John Mueller said in a video on YouTube that you cannot opt-out of mobile-first indexing: “Mobile-first indexing is the process of indexing websites using a smartphone like user agent. We started working on...
Google’s John Mueller said in a short video on YouTube that nofollow links do not pass PageRank. That means that they do not have an impact on the Google rankings of your web pages....
Some people lease subdomains or directories on relatively popular domains because they can get better rankings on these subdomains than with their own domains (for example https://youroffer.populardomain.com) or https://populardomain.com/youroffer). Google says that this is...
Using structured data on your website to display author information does not increase the E-A-T score that your web page gets. Structured data is not a ranking signal. It just helps Google to find...
If you use an image to link to another website, you should use an alt attribute in the img tag. Google will use the alt attribute as a replacement for the regular anchor text....
Google’s John Mueller said on Twitter that Google does not index parts of a page independently. They index full pages and then they try to understand the context of the content: We don't index...
What can you do to get better rankings in Google’s search results? Google has published official advice that can help you to improve your rankings. Read this article and improve your rankings on Google....
Google has announced an algorithm update in Google’s official blog. The algorithm update targets featured snippets. “As part of our ongoing efforts to make Search work better for you, a new algorithm update improves...
Google has released another document about JavaScript this month. Should you use JavaScript on your web pages? Does JavaScript cause ranking problems? Google tries to render JavaScript on your pages If the HTML content...
Google’s John Mueller said in a webmaster hangout that it should be clear that the content on your web pages is written by an expert if you have a YMYL website. What are YMYL...
Sometimes, you have to change the URL of your existing pages. For example, URLs might change from HTTP to HTTPS. It can also be that your domain name changes from old.com to new.com, or...
Google’s John Mueller said on Twitter that it’s okay to use a pseudonym if you do not want to use your real name as an author name on your website. According to John Mueller,...
