All or nothing. The winner takes it all in three rounds!
Website promotion is often a “the winner takes it all” game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are....
Category: Web Page Optimization
Flat or deep? How a solid website structure can help your search engine rankings.
The structure of a website is not a large factor in Google’s ranking algorithm. However, a solid website structure helps search engines to understand your website content and the relationships between the different pages...
Google: bold text is good for bots and human users
On Twitter, Google’s John Mueller said that bold text on web pages is good for web pages and website visitors: You'll probably get more out of bolding text for human users / usability in...
Google: there is no ranking bonus for exact match domains
Google’s John Mueller said on Google that exact match domains (EMD) do not get a magical ranking bonus on Google. For example, your website won’get a ranking bonus for the keyword “blue widgets” if...
Google’s John Mueller: embedding YouTube videos has no influence on your rankings
In an online discussion, Google’s John Mueller said that embedding a YouTube on a web pages does not give the page a ranking boots: “A YouTube video alone doesn’t make a page high-quality :),...
Google: moving domains won’t help if your website has low quality
If your website has been hit by Panda, it won’t help to move your website to a new domain. Google Panda is part of Google’s core algorithm. Websites with low quality content are downranked...
Your website is the first result on Google? You can do better (and here is how to do it)!
Being ranked on Google’s first results page as the first result is a great thing. If you have such a ranking for the right keywords, you will get thousands of targeted visitors. Did you...
Google’s definition of near duplicate content
According to Google’s Gary Illyes, near duplicate content is a piece of content that was slightly changed: Think of it as a piece of content that was slightly changed, or if it was copied...
DMOZ is gone and you have to act: how to optimize your Google snippets
Google hast stopped using DMOZ for the snippets that are displayed on the search engine result pages. Search result snippets are very important. They help people decide whether or not it makes sense to...
Which content is king? How to analyze your competitors to improve your own website.
Great content is the key to high rankings on Google. This is easier said than done. If you do not know which content you should create, this advice doesn’t help you at all. Which...
Google’s Gary Illyes: over-optimization can hurt your website rankings
On Twitter, Google’s Gary Illyes confirmed that over-optimizing your web pages can have a negative impact on your website rankings: @bubba_ji That is totally a thing, but I can't think of a better name...
Google: be careful with article marketing
In a post on Google’s webmaster central blog, Google reminded webmasters that they can get in trouble if they syndicate articles just to get links. Lately we’ve seen an increase in spammy links contained...
