Google: the order of the URLs in your XML Sitemap does not matter
The order of the URLs in your XML Sitemap does not matter, said Google’s John Mueller on Twitter. Save the start of the file for the most awesome URLs — the order among them...
Category: Technical Issues
Google’s John Mueller: algorithm updates are fast, site updates take time
If your website sees a big ranking drop, it’s most likely caused by a Google algorithm update. If you change your website, it can take weeks to months until you see changes in the...
Google: why some pages are crawled less often
Googlebot visits some web pages more often than other web pages. According to Google’s John Mueller, that does not mean that the pages that are crawled less often do not get high rankings. Regular...
Google’s John Mueller: splitting a website into two can be risky
In general, Google does not show more than one page from a single website on the search result pages (except for results that show sitelinks). Some people think that it is possible to get...
Google: how the GDPR notices on your website affect your rankings
The General Data Protection Regulation (GDPR) came into effect on May, 25th. Some websites now show small banners or big popup windows to inform website visitors about their new privacy policies. How do these...
New in SEOprofiler: 51 new top level domains (a total of 7,332 TLDs)
The top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet. For example, in the domain name www.example.com, the top-level domain is .com....
New in SEOprofiler: improved security checks for your website
A secure web server is important. You have to protect your data and the data of your customers. The website audit tool in SEOprofiler also checks the security settings of your website and it...
How to recover from a Google penalty
Google penalties are bad. If Google penalizes your website, they have found out that you used spam methods to promote your site (see list below). It can be difficult to recover from a penalty....
The average description length on Google’s result pages is back to 160 characters (even less for mobile)
On Twitter, Google’s Danny Sullivan said that the snippets on Google’s result pages are no shorter on average than in recent weeks. Tests show that the average snippet length is about 160 characters for...
Google: we use the canonical attribute of the initial fetch (important for JavaScript websites)
Google’s John Mueller said another thing that might be important if you have a JavaScript heavy website: Google only process the rel=canonical on the initially fetched, non-rendered version. That means that any canonical attributes...
Google: we will not follow JavaScript links
At Google’s I/O developer conference, Google’s John Mueller and Tom Greenway clarified that Googlebot won’t follow all links on a page. If your website uses JavaScript links, not all pages of your website might...
Google: do not use 403 HTTP status codes on your website
On Twitter, Google’s John Mueller said that your website should not use 403 HTTP status codes. Pages that deliver a 403 status should be removed: 403 is a bit weird but should drop the...