When to use the nofollow tag (and when to avoid it)
Some webmasters are not sure when to use the nofollow tag. Should you use it in links to your own website? Can it help you with ‘crawl prioritization’? When should you avoid the nofollow...
Category: Link Building
Official: how Google uses links and content to rank web pages
In a webmaster hangout on YouTube, Google’s John Mueller explained how Google uses web page content and links to rank web pages. Both are important if you want to get high rankings on Google....
Google: it’s okay to get links from websites in different languages
On Twitter, Google’s John Mueller confirmed that it is okay to get links from websites that are in a different language: Usually you can't control who links to you – and if it happens...
Google: the nofollow tag is working well (and how to check nofollow links)
On Twitter, Google’s John Mueller said that Google thinks that the nofollow tag is working well: In talking with various folks internally, my feeling is that overall this has been, and still is, working...
How to improve your Google rankings by improving your internal links
The links on your own website can influence the position of your web pages in Google’s search results. Good internal links make it easier for your pages to be indexed and ranked by Google....
Google: you can use umlauts in your URLs
On Twitter, Google’s John Mueller confirmed that you can use umlauts such as ä, ö or p in internal links. You do not have to use punycode. So it’s okay to link to http://römtömtömtöm.com...
Google: we do not index the whole web
On Twitter, Google’s John Mueller confirmed that Google does not index all pages on the web. He suggested to improve the internal links on a website. One thing to add here – we don't...
Google: 301 redirects to other domains do not count as links
A webmaster asked on twitter whether a 301 redirect from domain A to a page on domain B counts as a link from domain A to domain B. Google’s John Mueller said that 301...
Confirmed: Google ignores easy-to-get links from forum profiles, website analytics sites, etc.
Google’s John Mueller confirmed in a webmaster hangout that Google ignores easy to get links from forum profiles, website analytics sites and other pages that enable users to easily create links. Although this is...
How to optimize the links that point to your website (with a free link analysis tool)
To get high rankings on Google and other search engines, your web pages need good content, and you need good links that point to your website. This article shows you how to optimize the...
New Google white paper reveals further information on how Google ranks web pages
Google has published a white paper with the name ‘How Google fights disinformation.’ In this document, Google explains how they fight disinformation in their products (search, news, ads, YouTube, etc.). Different queries use different...
Google’s Gary Illyes: stick to the SEO basics
Google’s Gary Illyes had an AMA (ask me anything) on Reddit. When people asked him about search engine optimization, Gary Illyes advised webmasters to stick to the basics. Who is Gary Illyes? Gary Illyes...