The value of a listing on the first search result page is well know. Getting listed as the first result is even more important if you want to get as many website visitors as possible.
Bing has just published a blog post that shows that more than 50% of users click on the first search result:
The lower rankings get more clicks when the user uses the ‘Back’ button
Although most users click the first result, many of them come back to the search result page and check the other results on the page:
Other studies confirm that the first result is the most important result
In addition to Bing’s blog post, several studies confirm that it is very important to be listed on the first result page and that the first result gets the majority of clicks:
If your website is not listed on Google’s first result page for your most important keywords, you should do something about that. The Top 10 Optimizer in SEOprofiler can help you to get your website on Google’s first result page for keywords that deliver paying customers to your website.
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