The effect of co-citation is often overlooked by search engine optimizers. The websites that are also linked by websites that link to your site can influence the position of your web pages on Google’s search results.
Does Google put your website into the right context?
Here’s an example: web sites 1, 2, 3 and 4 all link to the web sites A, B, C and D. Although A, B, C and D don’t link to each other, search engines think that A, B, C and D are related to each other because the same web sites link to them:
Websites can be related without a direct relationship
If A, B, C and D are all linked from 1, 2, 3 and 4 then they might be related to one another, even though they don’t directly link to each other. If A, B, C and D are all linked by many other websites, they have a strong relationship. The more sites link to A, B, C and D, the stronger the relationship.
If your web site is web site A, you should make sure that web sites B, C and D are related to your site.
Google might think that your site is about gambling
Suppose you have a web site selling shoes. If the link to your website is on a website that mainly links to gambling sites then search engines might think that your web site is related to gambling.
Search engines look at the linking pages and they check which other sites are linked by the same site. If the other linked pages are gambling sites then it’s logical that your website will be seen in a “gambling” context.
In that case, it might be difficult to get high rankings for “shoe shop” related keywords.
How to benefit from this system
If the other links on the websites that link to your site are related to the topic of your site, then your website will be seen in the right context. It will be much easier to get high rankins that are related to your topic then.
SEOprofiler offers many tools that help you to get new backlinks to your website. A tool that helps you to quickly build links that put your website into the right context is the hub finder.
Step 1: start the hub finder
Login to your SEOprofiler account and open the hub finder: Dashboard > Your project > Link building > Hub finder
The hub finder tool finds websites that link to at least two of your competitors. If these websites also link to your site, search engines will know that your website is related to the right topic.
Either enter a keyword for which you want to get high rankings or enter the domain names of up to five competitors:
Step 2: benefit from the links
The hub finder tool in SEOprofiler will show you websites that link to at least two of your competiors. It is very likely that these sites will also link to your site:
All of the websites that are listed in the hub finder report are very good link partners and it is very likely that these websites will link to your site.
In general, a hub finder report in SEOprofiler contains several thousand links. That means that you will get serveral thousand easy link targets thare are related to your website.
Of course, the hub finder works with the powerful backlink manager in SEOprofiler. Just click the ‘Add’ button to add a site to the backlink manager. The backlink manager automatically retrieves contact information and other valuable data for each site.
The hub finder in SEOprofiler is a powerful tool that helps you to get topical backlinks as quickly as possible. SEOprofiler offers many more link building tools that help you to improve the backlink structure of your website.
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