Better alternatives to old school SEO methods – part 4

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today.

In our new article series, we’ll talk about outdated SEO techniques and why you should avoid them. We’ll also show you better alternatives.

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Not recommended: thin content pages

It takes time to create high-quality content. That’s why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content:

“Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don’t add substantial value to users.

Examples include autogenerated content, doorway pages, scraped content or low-quality guest blog posts, thin affiliate sites.”

Producing content that no one wants to read won’t help your rankings on Google and other search engines.

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The better alternative

According to Google, one of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

First of all, check your web site for thin-content pages. The website audit tool in SEOprofiler identifies these pages for you. Just open your SEOprofiler account and go to Website Audit > Content topics. That page shows the most popular topics of the website, and it shows the pages that have the least content:

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Of course, pages with just a few words can still be relevant pages. However, you should check the pages that contain only a few words to find out if they need your attention.

Create engaging content for your audience. If your website contains many pages that are relevant to the topic of your website, it will be easier to get high rankings for the individual pages.

Get better rankings

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last.

In addition to the link building tools, SEOprofiler offers many more tools that help you to get better rankings and more customers. If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler now

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".