What’s new in SEOprofiler? Part 4: new AdWords tools help you to maximize your results

If you do it right, Google AdWords ads can bring your business a lot of money. If you do it wrong, they can cost you a small fortune. The tools and tutorials in SEOprofiler help you to get the best possible results with your Google AdWords campaigns:

adwords tools

1. Get a quick overview: competitive AdWords intelligence

The competitive AdWords intelligence tool enables you to analyze the ads, keywords and landing pages of your competitors to get new ideas for your own campaigns:

  • Which ads are used by your competitors on Google AdWords?
  • Which keywords do your competitors use?
  • How many websites compete for the same keywords?
  • In which regions do your competitors advertise?

The AdWords intelligence tool shows an overview of the AdWords activities of your competitors. If you want to know the details, use our specialized AdWords tools:

2. Get details: the competitor spy tool

The competitor spy helps you to find out which other websites compete with your site for the same keywords on Google AdWords.

  1. Websites that compete with you for the same keywords might offer slightly different products and services than you. Analyze these offers and check if you can also offer them.
  2. The competing websites might bid for keywords that you haven’t considered yet. Click the “Keywords” link on the result page to get an overview over all keywords of your competitors.
  3. Click the “Ads” link on the result page to view the ads of your competitors. This can help you to find new ideas for your own ads.

3.Get details: the keyword spy tool

The keyword spy helps you to find the keywords for which your competitors bid on Google AdWords. You will get answers to the following questions:

  1. Which keywords do your competitors use on Google AdWords?
  2. In which regions do your competitors advertise on Google AdWords?
  3. Which ads do your competitors use for a particular keyword?

Use that information to get new ideas for your own campaigns.

4. Get details: the ad copy spy tool

The ad copy spy enables you to see the ads that are used by your competitors on Google AdWords:

  1. Which ads are used by your competitors on Google AdWords?
  2. Which ads are used for the most keywords?
  3. Which ad titles are used the most often? How do your competitors try to grab interest?
  4. Which ad descriptions are used the most often? Are there offers?
  5. Which ad display URLs are used the most often?

The most often used ads, titles and descriptions help you to find the elements that work best for your competitors.

5. Get details: the landing page spy tool

The landing pages of your competitors can help you to improve the conversion rate of your own landing pages.

  1. The landing page that is used the most often by your competitors is probably the landing page with the best conversion rate. Analyze that page to find out why this page has a high conversion rate.
  2. If your competitor uses different landing pages, the different pages might be tailored to different target groups. Considers these target groups for your own campaigns.
  3. Use this tool with as many competitors as possible. Combine the ideas of different competitors to create an even better landing page.

7. Get details: the overlapping competitor keywords tool

The overlapping keywords tool helps you to find out which keywords are used by both of two competitors on Google AdWords.

  1. Keywords that are used by two competitors might be good keywords for you.
  2. Some keywords might be used in multiple regions. Consider these regions for your own campaigns.

8. Save money and get better results: comprehensive AdWords tutorials

In addition to the AdWords research tools we also offer comprehensive AdWords tutorials that will help you to lower your AdWords costs while getting more clicks.

9. Outperform your competitors: powerful keyword tools for Google AdWords

SEOprofiler also offers many powerful keyword tools that help you to find the best keywords for your Google AdWords campaigns:

  • Keyword suggestion tools
  • Keyword management tools
  • Keyword evaluation tools

More information about the keyword tools can be found in one of our next blog posts.

Everything that you need to improve your campaigns

The tools in SEOprofiler help you to maximize the results that you get with your Google AdWords campaigns. If you haven’t done it yet, open a free SEOprofiler account now and test all tools.

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