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  • The fab four: how to create a natural backlink profile

    Unnatural backlink profiles can have a negative impact on the positions of your web pages in Google’s search results. If you want to get high rankings that last, your website must have a backlink profile that confirms that your website can be trusted.

    The link building fab four

    There are four things that you can do to make sure that your website gets a natural backlink profile:

    Step 1: create a linkworthy website

    Other people won’t link to your website if it is just a collection of affiliate links. Try to create a website that has interesting content.

    For example, people like to link to tutorials, top 10 lists and controversial statements. The more interesting your web pages are, the more likely it is that other websites will link to your site.

    Step 2: solve other people’s problems

    If your website offers the solution to a specific problem, contact related websites and point them to the solution on your site.

    Contact the webmasters of the sites that are related to the topic of your website and bloggers who have written about that topic. Inform these people about your article. Chances are that these websites will link to your site.

    The link building tools in SEOprofiler can help you to find related pages and blogs quickly and easily.

    Step 3: get links to different pages of your website and vary your link texts

    Some websites get the most links to the home page. Other websites get many links to specific pages. The definition of a “natural” backlink structure depends on the topic of the website.

    In general, it is advisable that the backlinks to your website point to the page that has the best content for the linked text. The linked texts that are used to link to your website should vary. If all web pages use exactly the same text to link to your site, this will look unnatural.

    The backlink intelligence tool in SEOprofiler can tell you which anchor texts other pages use to link to your site.

    Step 4: avoid automated backlink systems

    Some websites offer “secret backlink systems” or fully automated solutions that deliver links from web pages with a high PageRank for little money.

    Avoid these systems if you don’t want to risk the Google rankings of your website. Just use common sense: if you can find that automated linking system, Google can find it too. Do not try to trick Google if you want to get lasting results.

    A natural backlink profile is important if you want to get high rankings on Google and other search engines. To get lasting results, create interesting and linkworthy web pages and optimize the content of these pages for search engines.

    Check the backlinks of our website now:

    Enter a domain name to get a quick overview of the backlinks and rankings of the website:

    Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

    How Google detects paid links

    Backlinks are still Google’s most important ranking signal. That’s why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn’t like paid links at all. If you use paid links to promote your website, you put your rankings at risk.

    Avoid risky tactics

    Google has several ways to detect paid links:

    1. Your competitors can send spam reports

    On its information page about paid links, Google encourages webmasters to report the paid links of other sites:

    "If you see a site that is buying or selling links that pass PageRank, let us know. We’ll use your information to improve our algorithmic detection of such links."

    2. Google’s manual spam fighters can find the links

    Google employs people who do nothing else than judging the quality of Google’s search results. They also employ people who look for spam and paid links.

    3. Google’s algorithm can detect the links

    Based on the paid links report, Google could develop algorithms that can detect paid links automatically:

    "We’ll use your information to improve our algorithmic detection of such links."

    Matt Cutts, head of Google’s webspam team, said in several of his blog posts that Google’s algorithms had been able to detect paid links before they were reported in a manual spam report.

    It is difficult and time-consuming to get good backlinks to your website. That’s why backlinks play such an important role in Google’s ranking algorithm.

    Fully automated link systems are risky

    Some websites promise quick solutions with fully automated link building systems. These link building systems have been created to game Google’s algorithm and that’s why Google will downrank your website as soon as they find out that your website participates in such a link system. It’s better to avoid fully automated link building systems.

    Real backlinks lead to lasting results

    If you want to get lasting results, it is better to use SEO tools that play by the rules. SEOprofiler offers several link building tools that help you to improve the backlink structure of your website:

    link building tools

    In addition the the link building tools, SEOprofiler also offers a sophisticated backlink manager that helps you to manage your backlinks quickly and easily.

    Check the backlinks of any website:

    Enter a domain name to get a quick overview of the backlinks and rankings of the website:

    Play by the rules

    Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

    How to work with the ranking monitor: part 2 of 8

    The new ranking monitor in SEOProfiler enables you to check the position of your web pages on Google, Yahoo and Bing. In this article series, we explain how to work with the ranking monitor.

    The ‘All keywords’ panel

    The all keywords panel shows the details of your rankings on Google, Yahoo and Bing:

    the all keywords panel

    The ranking charts

    keyword charts

    • The ‘Ranking distribution’ chart: The ranking distribution chart shows you how well your web pages are listed for your keywords in the top 50 results on Google, Yahoo and Bing.
    • The ‘Ranking changes’ chart: The ranking changes chart for which keywords your rankings improved or dropped. You can also see for how many keywords your web pages entered or left the top 50 results.

    The keyword ranking details table

    The ‘keyword ranking details’ table shows the position of your web pages for the checked keywords.

    the keyword table

    • The checkbox column: Click the checkbox next to a keyword in this column to mark the keyword. Then you can use the small popup menu in the column header to quickly delete the keywords.
    • Google, Yahoo, Bing: These columns show the position of your website for the keyword on Google, Yahoo and Bing. The first column shows this week’s position, the second column shows the change compared to the previous ranking check.
    • Top 10: If you want to improve the position of your website for the keyword, click the ‘Top 10′ button to open the Top 10 Optimizer in SEOprofiler.
    • Delete keyword: click the red X to delete a keyword from the list.

    How to get details for each keyword

    Click on a keyword in the list to get detailed information about the rankings of your website for that keyword:

    the keyword details

    • Previous positions of example.com for the keyword: the chart shows the ranking progression of your website for the keyword on Google, Yahoo and Bing.
    • Best and worst rankings for the keyword: the tables show this weeks position, last weeks position, the best position every, the worst positon ever and the average position of your website for the keyword.
    • Result snippets: the result snippets that were displayed in the search results when we checked the ranking of your site for the keyword.
    • Competitors that are ranked for this keyword: the competitors that are listed for this keyword (based on the competitor list that you can enter in the ranking monitor)

    How to search, filter and sort the list

    Click the ‘Search, filter and sort the list’ link above the keyword list to open the filters:

    filter the list

    You have the following options:

    • View only keywords with: doesn’t matter, rankings on Google, rankings on Yahoo, rankings on Bing, rankings on all, rankings on any, no rankings
    • Sort rankings by: keyword (ascending), keyword (descending), country (ascending), country (descending), ranking on Google (best), ranking on Google (worst), ranking on Yahoo (best), ranking on Yahoo (worst), ranking on Bing (best), ranking on Bing (worst)
    • Language and country: a long list of languages and countries in which you can check your rankings
    • View only keywords that contain: you can enter a keyword here
    • Keywords per page: 10, 20, 50 100

    How to add new keywords to the list

    Click the ‘Add keywords’ link above the list to add new keywords to the list:

    add keywords

    1. Enter a list of keyword in the first edit field.
    2. Select the language and the region in which you want to check the rankings.
    3. Click the ‘Add keywords’ button

    The number of keywords depends on your SEOprofiler plan: Standard supports 500 keywords, Smart 1000 keywords and Professional 2,500 keywords. Each keyword/region combination counts as one keyword. Each keyword will be checked on Google, Yahoo and Bing. The free SEOprofiler version enables you to check 5 keywords.

    See for yourself

    Just login to your SEOprofiler account and test the new ranking manager for yourself. If you don’t have an account, you can create a free account here.

    Immediate access

    Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

    SEOprofiler now supports custom PDF reports in your company design. Custom reports help you to present your work to your clients and your boss.

    Currently, SEOprofiler can create 25 different reports:

    SEO reports

    You can fully customize the reports with your own headers and footers, your own descriptions and your own company logo:

    SEO reports customization

    You can also customize the colors in the report:

    Custom colors

    To make it as easy as possible for you, we offer 13 ready-made color schemes that you can use with your reports. Of course, you can also use your very own colors with the reports.

    The custom PDF reports have no reference to SEOprofiler so your clients won’t find out that you use SEOprofiler to create the reports.

    See for yourself

    Just login to your SEOprofiler account and test the new ranking manager for yourself. If you don’t have an account, you can create a free account here.

    Immediate access

    Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

    SEO software for iPad

    Are you looking for an SEO software solution that you can use on your Apple iPad? SEOprofiler is the perfect tool if you’re looking for a search engine optimization tool that runs on your tablet computers:

    iPad SEO software

    SEOprofiler has several advantages if you want to use it on your iPad

    We have optimized the SEOprofiler pages so that you can work with them on normal desktop computers and tablet computers:

    • You don’t have to buy a separate app.
    • You have only one login for your desktop computer and your iPad (or other tablets).
    • You don’t have to learn a new user interface.
    • You can access your data from anywhere.
    • You get a full featured SEO solution regardless of the device that you use to SEOprofiler.

    See for yourself

    If you’re viewing this page on your iPad, login to your SEOprofiler account now. If you don’t have an SEOprofiler account, you can create a free account here:

    Create your free SEOprofiler account now!

    Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

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