Google's Matt Cutts announced another anti-spam update on Twitter: We just started a new ranking update today for some spammy queries. See 2:30-3:10 of this video: http://t.co/KOMozoc3lo #smx— Matt Cutts (@mattcutts) June 11, 2013 The new update targets spammy queries such as 'payday loan', adult keywords and other keywords that attract a lot of spammers. On the search marketing expo SMX Advanced, Matt Cutts explained. This update impaced about 0.3% of U.S. queries and up to 4% of Read the full article...

Google's Matt Cutts announced the next generation of Google's Penguin update yesterday in his blog: We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more Read the full article...

Do you sometimes get search results that are unexpected and hard to explain? The reason for that might be that Google displays fake search results to fool spammers. This has a major influence on how you should optimize your web pages. Elements that Google considers spam Last year, Google has been granted a patent that describes things that Google might do when they discover web pages that try to spam Google with manipulated page content. Google mentions the following spam methods in Read the full article...

In an online video, Google's Matt Cutts answered the question of another Googler, John Mueller. If your website has an archive of hundreds of thousands of pages, should you add these pages at once or in stages? Matt Cutts' answer: it depends Matt Cutts said that Google can handle both methods. If a website releases hundreds of thousands websites overnight, however, it is very likely that the website will be reviewed manually by Google's spam team. He recommends that websites Read the full article...

A new search engine tries to challenge Google. It doesn't rely on backlinks and it actually delivers good results. Could this be a real alternative to Google? How can you make sure that your website will be found in this search engine? What's the name of the new search engine? The name of the new search engine is Samuru.com. It was developed by Stremor, the company of Brandon Wirtz. Brandon Wirtz previously tested many different ways to game Google for fun and profit. As he worked Read the full article...

Co-citation and co-occurrence are important factors that influence the position of your web pages inGoogle's search results. The environment in which the links to your website can be found have a big impact on the value of the links. 1. Co-occurrence: the words on the linking pages influence your rankings Even if the link to your website does not include your targeted keyword, your web page can get a ranking boost for that keyword. The link just has to come from a page that is related Read the full article...

We have just released a great new feature: starting today, you can offer your clients web-based SEO reports in your company design. The reports have no reference to SEOprofiler and you can customize them with your own colors and your own logo: Make your clients happy If you offer SEO services to clients, the new web-based reports are a great addition that will make your life as an SEO easier. You can offer your clients in-depth ranking reports, link management reports and website audit Read the full article...

In a video on YouTube, Google's Matt Cutts explains what will happen if a website that gets penalized for selling links contains a link to your site: Matt Cutts says that the Google toolbar PageRank of website that sell links will be downgraded by up to 50%. In addition, the penalized website won't be able to pass PageRank to other sites. That means that websites that are linked by the penalized website will no longer benefit from those links. This does not mean that buying links is safe. Read the full article...

Has your website been penalized by Google? No need to panic. Take control of your website success and get your rankings back by following the tips below. Most people go through the following five phases when their website has been penalized by Google: Denial: "Google hasn't penalized my website. This is just a temporary error in Google's algorithm. My website rankings will be back next week." Anger: "It's not fair. Google has no right to downrank my website. They are a monopolist. If I Read the full article...

In an online discussion, Google's John Mueller said that it's better to have simple robots.txt files: "What is it that you're trying to achieve with the robots.txt file in your case? First off, one thing that is likely wrong with your robots.txt file is that crawlers obey the most specific user-agent line, not all of them. So for Googlebot, that would be only the section for Googlebot, not the section for *. The * section is very explicit in your case, so you'd probably want to duplicate Read the full article...

A new study shows that Google's tolerance of spammy backlinks is decreasing: "The Portent analysis found strong evidence that Google is steadily lowering the bar for what it considers spam link profiles. [...] We found that the majority of websites — 36 out of 50 — have “clean” profiles with less than 10 percent of their links coming from questionable sources. [...] We discovered Google has been applying a stricter standard over time. In the initial Penguin update, the only sites Read the full article...

Since today, SEOprofiler is used by customers in 100 countries. The following table shows the distribution of our customers: Country Customers 1. USA 35.7% 2. UK 15.5% 3. Australia 5.6% 4. India 4.8% 5. Netherlands 4.6% 6. Canada 3.3% 7. Germany 2.9% 8. Spain 2.4% 9. Italy 1.9% 10. Brazil 1.8% 11. France 1.6% 12. South Africa 1.2% 13. Romania 1.1% 14. Thailand 0.8% 15. Switzerland 0.8% 16. Read the full article...