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  • Google recently announced that the PageRank toolbar won't be updated anymore. Does this mean that Google won't use PageRank as a ranking factor anymore? A Google patent that was granted in September indicates that Google might use some kind of PageRank 2.0 to rank pages. New methods that Google uses to rank web pages Google's new patent with the name "Onsite and offsite search ranking results" lists several on-site and off-site factors that Google might use to rank web pages. This could Read the full article...

    Google: new TLDs do not get better rankings

    In a post on Google+, Google's John Mueller said that there is no inherent ranking advantage to using the new TLDs (top level domains). Some people think that new TLDs such as .club, .xyz, .realtor, etc. rank better on Google than traditional TLDs such as .com. John Mueller says that they can perform well in search, just like any other TLD can perform well in search. However, there isn't any kind of initial preference over .com: "[The new top level domains] give you an opportunity to pick Read the full article...

    New in SEOprofiler: tutorial videos

    The SEOprofiler manual and the individual tools in SEOprofiler now contain tutorial videos that give an overview of the most important features in SEOprofiler. You can view some of the videos here: The ranking monitor The ranking monitor in SEOprofiler helps you to keep track of the positions of your web pages on Google, Yahoo and Bing. You also get ranking opportunities, alerts and much more information that helps you to work more efficiently: The Top 10 Optimizer tool The Top 10 Read the full article...
    Negative SEO has become a problem. While most webmasters know that other websites can be damaged by adding low quality links to these sites, there are more things that your competitors can do to hurt your Google rankings. What is negative SEO? Negative SEO describes the things that other persons can do to lower the position of your web pages on Google. Negative SEO started to occur following Google's Penguin update when it became common knowledge that Google would apply penalties Read the full article...

    Google: responsive web design does not lead to higher rankings

    In a discussion in a webmaster forum, Google's Zineb Ait Bahajji made clear that websites with responsive design do not get higher rankings than other sites: "We do not rank responsive web design sites better than sites using other configurations (separate site for mobile or dynamic serving). [...] Google does not favor any particular configuration as long as the page(s) and all page assets are accessible to all Googlebot user-agents." If you want to make sure that your web pages get Read the full article...
    Some days ago, Google released a new tool that enables you to check if your website is mobile-friendly. Websites that pass Google's test will be labeled with "mobile-friendly" on Google's search result pages for mobile devices. Some websites did not pass that test although they are mobile-friendly. Why did this happen and what can you do to make sure that your own site passes the test? How can I check my website? Google's mobile friendly-test tool is available here. Just enter the URL Read the full article...
    Google released a new version of the Penguin algorithm about a month ago. Websites that were penalized by a previous Penguin update should have recovered with the new update if they removed spammy links in the meantime. This did not happen for all websites. What's the reason for that and what can you do to make sure that your own website will recover? What is Google's Penguin update? Google Penguin is a filter in Google’s ranking algorithm that targets websites that use spam Read the full article...

    Google: forget Google PageRank

    In an online discussion, Google's John Mueller said that you shouldn't use Google PageRank as a quality metric anymore: "I wouldn't use PageRank or links as a metric. We've last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that." The number of links is not important anymore. It is much more important that you have the right links. The link analysis Read the full article...

    Google: better do not use 403 error codes

    In a post on Google+, Google's Gary Illys said that it's usually not advisable to use 403 error codes if your server has a problem: "The different HTTP status codes in the error ranges (4xx and 5xx) are treated differently on our side. For example, a 403, 404 or 410 status code will cause us to drop the page from our index pretty fast, because the users won't get anything either. On the other hand if a page comes back with a 503 status code, we will keep the page indexed for some time because Read the full article...

    Twitter: SEO has helped us to get 10 times more visitors

    Are you not sure if can SEO will help your website to get more visitors? Twitter shared some days ago that SEO has helped them to get 10 times more website visitors. Do you use the full potential of SEO for your site? Twitter: 900% more visitors through search engine optimization During the Twitter Analyst Day, Twitter's director of product management Trevor O'Brien revealed that Twitter made changes to ensure that search engines like Google and Bing could better access their hashtag Read the full article...

    Google Penguin 3.0: how to get rid of bad backlinks

    Google's recent Penguin 3.0 update has confirmed that Google is serious about low quality backlinks. If your website has paid backlinks, or automatically created backlinks, chances are that your site will be penalized by Google. If you want to protect your rankings, you have to remove bad backlinks that point to your site. Remove bad backlinks that point to your site The Link Disinfection tool in SEOprofiler helps you to get rid of links that can harm the rankings of your web pages on Google. Read the full article...
    Google's Panda algorithm targets websites that have low quality content. In a webmaster Q&A session on YouTube, a webmaster asked Google's John Mueller the following question: Read the full article...
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