With all the hype about Google’s latest algorithm updates, it is easy to forget about the basics that are needed to get high rankings. Before you work on the links to your site, your web page basics must be right.

For example, the title tag has a very big influence on the search engine positions of a web page. In addition, the title tag is very important because it is the first thing that people see in the search results. There are several things that you can do to optimize your web page titles.

Step 1: check the HTML code of your web pages

Step 2: use your keywords in your web page titles

Step 3: make the titles clear, predictable and irresistible

Step 4: keep the titles short

Step 5: remove unnecessary words

Step 6: use unique title tags

The title tags of your web pages are only one factor that influences the position of your web pages in Google’s search results. Analyze your web pages with the Top 10 Optimizer in SEOprofiler to get a detailed analysis of all factors that influence the position of your pages on Google.

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As you know, SEOprofiler offers many tools that help you to get new backlinks to your website. Today, we have added a new feature to the backlink tools that will make it even easier to get new backlinks to your site.

Quickly preview web pages in the link building tools

Starting today, you can preview potential link partners without leaving the tool pages in SEOprofiler. This new feature is available in the weekly backlink opportunities, the backlinks by competitor tool, the backlinks by keyword tool, the hub finder tool, the starter backlinks, the current links optimizer and the link opportunity finder.

Step-by-step: how to add new links

The following example shows how the new feature works with the weekly backlink opportunities tool. Each week, we check the new backlinks to your competitors. The newly found backlinks will be categorized so that you can quickly find the pages that will also link to your own site:

Working with the opportunities is very easy:

1. Select a category in the panels on the left (for example “blogs”). You will find blogs that link to the competitors that are listed in the competitor watchlist on the project overview page.
2. When you find an interesting page in the list, click the ‘Preview’ link to preview the page.
3. If you think that the page could be a good link partner for you, click the ‘Add’ button to add the site to the link manager.

It’s as easy as that.

More tools that help you to get backlinks

In addition to the weekly backlink opportunities, SEOprofiler offers several tools that help you to get new backlinks to your site:

• Backlinks by competitor: analyze the backlinks of your competitors. The backlinks are filtered and sorted by category so that you can find the best backlinks for your own website as quickly as possible. Each report enables you to download a CSV file with up to 30,000 backlinks per website. The CSV file contains additional information about each link (anchor texts, inbound/outbound link ratio, title of linking page, link attributes, etc.).
• Backlinks by keyword: this tool helps you to find websites that a) link to other sites and b) contain the targeted keyword in the title or URL of the linking page and c) also use the targeted keyword in links to other sites (broad, exact or phrase match). Links from these pages help you to increase the relevance of the linked page for your targeted keywords. The reports of this tool also enable you to download a CSV file with up to 30,000 backlinks with additional information.
• Hub finder: the hub finder tool enables you to find websites that link to at least two of your competitors. It is usually relatively easy to get a link from such a website and links from hub sites put your website into the right context. Of course, the hub finder reports in SEOprofiler also provide CSV files with up to 30,000 backlinks.
• Current links optimizer: although links with anchor texts such as “click here” contribute to the natural backlink profile of a website, it is better if links from important websites contain your targeted keywords in the anchor text. The current links optimize tool helps you to find unhelpful anchor texts so that you can change them as quickly as possible. The tool also finds web references, redirects and nofollow links to your site. Of course, you can also get a CSV file with the backlink information.
• Starter backlinks: the starter backlinks tool helps you to get links from high quality sites. It lists the most influential websites in many categories. The best thing is that all of these sites are willing to add a link to your site.
• Link opportunity finder: the link opportunity finder in SEOprofiler helps you to find websites that will link to your site. This can be blogs that accept guest articles, websites that accept link submissions, etc.
• Link manager: the link manager in SEOprofiler enables you to manage your backlinks quickly and easily. It helps you to get contact information, it keeps track of your conversations, it automatically checks your backlinks, it marks nofollow links, etc.

Links that play by the rules

SEOprofiler offers many different tools that help you to get new backlinks to your website as efficiently as possible. The good thing is that all of the tools play by Google’s rules. The links that you get with the tools in SEOprofiler are beneficial to web surfers and they contribute positively to the search engine rankings of your web pages.

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The effect of co-citation is often overlooked by search engine optimizers. The websites that are also linked by websites that link to your site can influence the position of your web pages on Google’s search results.

Does Google put your website into the right context?

Websites can be related without a direct relationship

Google might think that your site is about gambling

How to benefit from this system

Step 1: start the hub finder

Step 2: benefit from the links

The hub finder in SEOprofiler is a powerful tool that helps you to get topical backlinks as quickly as possible. SEOprofiler offers many more link building tools that help you to improve the backlink structure of your website.

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Google has announced that they made 52 changes in April. Which of these changes are relevant to your website rankings and how to you have to react to these changes?

52 ranking algorithm changes?

Which changes are relevant to your web page rankings?

How do you have to adjust your web pages?

Spamming is not the same as SEO

People who think that SEO is the same as spamming will have a hard time with Google’s new algorithms. People who use white-hat SEO methods will benefit from Google’s changes.

If you use spam-free SEO methods to optimize your web pages, your web pages will get high rankings and Google and you don’t have to worry about algorithm updates that target spam and low quality sites.

SEOprofiler only uses safe SEO methods. If you haven’t done it yet, create a free SEOprofiler account now:

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Google has confirmed another update to the Panda algorithm. According to Google, the update was published on April 27th, and it was a limited update that did not affect many sites. The previous Panda algorithm update was on April 19th.

During the last three weeks, Google has released at least three algorithm updates. Two of them targeted low quality websites (the Panda updates), one of them targeted web spam (the Penguin update).

What does this mean to your website rankings?

If your website does not contain much content, or if the content of your website has been created automatically, it will become much more difficult to get high rankings on Google.

Spam techniques that used to help websites to rank higher in Google’s results also don’t work anymore. If you used paid or automatically created links to promote your site, chances are that these links will damage the rankings of your website and you should try to get rid of these links.

Don’t try to cheat search engines

If you’re serious about your website, you shouldn’t try to cheat search engines. If you want rankings that last, better use safe SEO methods that Google does not find offensive.

The tools in SEOprofiler only use white-hat SEO methods that play by the rules. You will get high rankings that last.

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In the last 8 days, Google has released two remarkable algorithm updates. The first update was the Panda 3.5 update on 19 April, the second update was the the so-called ‘Penguin’ update on 24 April.

If your rankings dropped, you have to adjust your pages depending on the update that caused the ranking drop for you.

1. What to do if your site was affected by the Penguin update

The Penguin update was meant to target spam. It is probably the ‘over optimization update’ that Google announced some time ago.

Check your website statistics to find out if your site was hit by the Penguin update. If you see a major drop in your traffic from Google after 24 April, the Penguin update might affect your site. So far, Google does not report Penguin spamming offenses through Google Webmaster Tools.

If your website was hit by the Penguin update, you have to remove any spam you might have on your site. Check everything on your site that might be interpreted as spam: keyword stuffing, redirects, cloaking, etc.

If you think that your website was flagged by mistake, you can inform Google through this form.

2. What to do if your site was affected by the Panda 3.5 update

Google’s Panda update targets low quality web pages. If your web pages don’t have much content, or if your pages are made for AdSense, changes are that Google doesn’t want to show them in the search results.

In that case, you have to improve the quality of your web pages. Google published the following questions that help Google to judge if a website is a quality site:

• Would you trust the information presented in this article?
• Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
• Would you be comfortable giving your credit card information to this site?
• Does this article have spelling, stylistic, or factual errors?
• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
• Does the article provide original content or information, original reporting, original research, or original analysis?
• Does the page provide substantial value when compared to other pages in search results?
• How much quality control is done on content?
• Does the article describe both sides of a story?
• Is the site a recognized authority on its topic?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• For a health related query, would you trust information from this site?
• Would you recognize this site as an authoritative source when mentioned by name?
• Does this article provide a complete or comprehensive description of the topic?
• Does this article contain insightful analysis or interesting information that is beyond obvious?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Does this article have an excessive amount of ads that distract from or interfere with the main content?
• Would you expect to see this article in a printed magazine, encyclopedia or book?
• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
• Are the pages produced with great care and attention to detail vs. less attention to detail?
• Would users complain when they see pages from this site?

Find the most important and most valuable URLs on your website and make sure that these are well optimized. Remove low quality URLs from the index and try to get backlinks from high quality sites to your most important pages.

How to become independent from Google’s updates

In general, Google’s recent updates only affected people who tried to game Google’s algorithm. If you create high quality websites that you don’t have to worry about Google’s updates.

That’s the reason why we’ve always recommended white-hat SEO methods. If you use the tools in SEOprofiler to promote your web pages, you are on the safe side.

SEOprofiler only uses SEO methods that are beneficial to web searchers, businesses and search engines. These methods lead to lasting results.

If you haven’t done it yet, create a free SEOprofiler account now:

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It seems that there is a new Google algorithm update every week. Google’s Matt Cutts has announced that Google are going to release another algorithm update during the next few days:

Things that Google considers spam

Google’s announcement contains two examples. The first example is a page that is stuffed with hundreds of keywords in a comma separated list. Google doesn’t want to type of pages in the search results.

The second example is a page that has normal text. However, the text contains keyword optimized links that are totally unrelated to the surrounding text.

Other things that Google considers spam are linking schemes, misleading redirects or purposeful duplicate content.

Google says that the right kind of SEO is fine

Many people confuse search engine optimization with spamming. Spamming and SEO are two totally different things. Google’s latest announcement also contains a statement about “white hat” SEO:

Only use white-hat SEO methods if you want to be on the safe side

If you use shady SEO methods, Google might penalize your website. If you want to be on the safe side, only use white-hat SEO methods.

The tools in SEOprofiler only use white-hat SEO methods. Further information can be found here.

If you haven’t done it yet, create a free SEOprofiler account now:

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Google’s recent algorithm updates have upset many website owners. Is it still advisable to get backlinks? Which backlinks are good? Which backlinks are dangerous? This article will help you to develop a backlink strategy that works well with Google’s new algorithms.

Only some backlinks are bad

A single question is the answer

How to find backlinks that make sense

There are several ways to find good backlinks. SEOprofiler offers a variety of tools that help you to find the very best backlinks for your website.

All SEO tools in SEOprofiler are spam-free and they help you to get high rankings that stay.

For example, the backlink hub finder tool in SEOprofiler can help you to find very good link partners. The hub finder tool helps you to find websites that link to at least two of your competitors.

These hub websites are often used by people who search for companies in your branche. A backlink from hub sites will deliver targeted visitors to your site and it will also help your Google rankings.

For the average website, the hub finder tool in SEOprofiler finds several hundreds hub sites that will contribute to the search engine rankings of your website while delivering targeted visitors at the same time.

What about nofollow links and anchor text?

Don’t worry too much about nofollow links and the perfect anchor text. If a nofollow link drives visitors to your website then it’s still a good link. In addition, nofollow links contribute to the natural link profile of your website.

As long as the anchor text of a link is related to your website, everything is fine. Don’t try to get the perfect anchor text from every linking page.

The content around the link is usually much more important for the click-through rate that a link gets. If it is in the right context, a simple "Click here" link might drive more visitors to your website than a link with an over-optimized anchor text.

Build backlinks as if search engines did not exist

Actually, not much has changed with Google’s latest ranking algorithm updates. The only difference is has become more difficult for spammers to game the system.

If you build backlinks that drive targeted visitors to your website, you will get additional sales and higher rankings on search engines. The link building tools in SEOprofiler will help you to get these links.

If you haven’t done it yet, create a free SEOprofiler account now:

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Modern search engines find websites through the links on other web pages. Although it is technically not necessary to submit a website to search engines, a search engine submitter is one of the most requested tools of many website owners.

For that reason, we have added the automatic search engine submitter to SEOprofiler:

The submitter is very easy to use: enter the URL of a website, select a category and a country and click the “Submit URL” button. That’s all there is to it. Your website will be submitted to 201 search engines and directories.

How to find the search engine submission tool:

The search engine submitter can be selected on the project overview page:

The best websites in each category

In addition to the automatic search engine submitter, SEOprofiler enables you to submit your website to the best sites in many categories with the Starter backlinks tool.

The Starter backlinks tool list the best article directories, the best blog directories, the best yellow pages sites and many other websites that will place a link to your website.

Every site in the Starter backlinks has been hand-picked to find the higest quality websites in each category. The Starter backlinks tool was designed to save you hours of time that would be spent surfing the web to find relevant backlinks to your website.

Optimize your pages and your links

Note that search engine submission is pointless if your website doesn’t have good backlinks and optimized web pages content. Use the tools in SEOprofiler to optimize your webpages and to get high quality backlinks that will improve the position of your site on Google and other search engines.

Try it now

If you haven’t done it yet, create a free SEOprofiler account now:

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During the last few weeks, Google sent many webmaster notification messages about unnatural links. If you have received such a message, here’s what you have to do to make sure that your website doesn’t get penalized.

What is this Google unnatural links message?

Google has sent the following message to many webmasters:

What will happen when you get such a message?

Webmasters who received such a message observed that many sites were penalized 3-4 weeks after the message. The penalty is for the keywords that are included in the unnatural links.

If most of the links that point to the website are unnatural links then the whole website might be penalized.

What are unnatural links?

There are several backlink types that Google finds unnatural:

1. Public backlink networks: Google doesn’t like fully automated or paid backlink networks. If you participate in a backlink network that can be joined by anyone (even for a fee) then it is very likely that Google has already penalized the network or that the network is a target for the near future.
   
   If you can find the backlink network, Google’s engineers can find it, too.
   
   
2. Private backlink networks: some SEO agencies have private backlink networks. Google probably has the technology to detect these networks without creating accounts.
   
   
3. Paid sidebar links: if your website has too many backlinks from the sidebars of other websites, Google might find them unnatural.
   
   
4. Over-optimized anchor text: if the links to your website all use exactly the same anchor text, it is likely that Google might reconsider the rankings of the linked pages.
   
   
5. Fake forum and social media links: some tools create fake forum and social media site accounts to get backlinks to your website. Chances are that Google can detect that type of link.

What should you do?

If you used one of the methods above to get backlinks to your website, try to get rid of these links as quickly as possible.

The formula to high rankings on Google is very easy:

Good content + good backlinks + no spam = high rankings

Optimize the content of your web pages to make sure that Google and other search engines know what your website is about. Then get good backlinks to show search engines that your website can be trusted.

Only fools rush in

Google has become more aggressive regarding spammy backlinks. In the past, a website might get high rankings for several months until Google detected the site. Now it seems that the it takes a maximum of 3 months until Google detects the spammers.

Do not fall for SEO solutions that promise quick and easy backlinks. It doesn’t make sense to get high rankings for 2-3 months just to get penalized after that time. If you are serious about your business, you have to use strategies that deliver high rankings that will stay, even if it takes longer to get these rankings in the short term.

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