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  • How to find the best keywords for your website

    Finding the best keywords for your website is important if you want to get the best results for your website. The keywords that people enter into the search boxes of search engines are the key to getting targeted website visitors who will buy something from your company. What to consider when choosing keywords There are several things that you need to consider when choosing the best keywords for your website. For example, you have to consider the intention of the searcher, the popularity Read the full article...

    Google: do not block JavaScript and CSS files

    Google has published an update to the technical webmaster guidelines. They recommend not to block JavaScript and CSS files because that can have a negative influence on the rankings of your web pages: "Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings." If you want to find out if your website has technical issues that can cause problems with Googlebot and Read the full article...
    Last month, we released the new local ranking check feature. Google has added 487 new official locations since then. Of course, the ranking monitor in SEOprofiler also supports these locations: 206 new locations in the United States 67 new locations in Philippines 45 new locations in Peru 42 new locations in Germany 36 new locations in Pakistan 20 new locations in Spain 18 new locations in Poland 18 new locations in Canada 15 new locations in Australia 10 new locations in the United Read the full article...

    Google: the Penguin 3.0 update will take some weeks

    On Google+, Google's Pierre Far posted further information about Google's recent Penguin update: "On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam. It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks." Google's Read the full article...
    The web-based reports in SEOprofiler enable you to offer your clients good-looking SEO reports in your company design. The reports have no reference to SEOprofiler and you can use your own logo and your own colors: Customize the reports with your own colors, your logo, etc. Your clients won't find out that you use SEOprofiler to create the reports. In addition to the colors that you can already customize (chart colors, table headers, table columns, etc.), you can now customize the Read the full article...

    Google Penguin 3.0 is here – What you have to do now

    In a video on YouTube, Google's John Mueller confirmed that the Google Penguin 3.0 update had been released yesterday. How will this affect the rankings of your web pages and what do you have to do now? What is Google's Penguin update? Google Penguin is a filter in Google's ranking algorithm that targets websites that use spam methods to get backlinks. For example, Google does not like paid backlinks, automatically created backlinks from forums, blogs, etc. When did Google release Read the full article...

    Google updates the anti-piracy algorithm

    In a post on Google's official blog, Google announced an update of the anti-piracy algorithm. There are three major changes: New ad formats that show legal alternatives: "We’ve been testing new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. For the relatively small number of queries for movies that include terms like “download,” “free,” or “watch,” we’ve begun to show [legal alternatives]" Improved Read the full article...
    The home page of your website is the most important page of your site. It's the page that most people will see. Your home page must convince visitors that your website is interesting and it must enable visitors to find the other pages of your site. Your home page is not made for keyword optimization The main purpose of your home page is not to rank for your keywords. The home page of Amazon.com does not have high rankings for the search terms "lcd tv", "gardening equipment" or "buy books". Read the full article...
    On Twitter, Google's John Mueller made clear that disavow links files are processed automatically, without human intervention: @Marie_Haynes @digitaleyemedia @billhunt Yep, the disavow files are generally processed automatically, no humans involved.— John Mueller (@JohnMu) 7. Oktober 2014 Disavow files are used to inform Google about unwanted links. If you want to find bad backlinks that point to your website, use the link disinfection tool in SEOprofiler. Try SEOprofiler now risk-free Read the full article...

    New in SEOprofiler: export historical ranking data

    Starting today, you can export your historical ranking data in the ranking monitor. The new feature enables you to export all the rankings on Google, Yahoo and Bing that have been tracked by the ranking monitor since you started to use the ranking monitor with your keywords. How to export your ranking data Click the 'CSV Export' link in the 'Ranking monitor' section in the menu on the left. Then tick the checkbox next to "Include ranking history" and then click the "Download CSV file" button. Read the full article...
    Starting today, you can check your search engine rankings from all 84,755 locations that are officially supported by Google. The new ranking monitor enables you to see exactly the same search results that your customers get when they search from their location. Google's rankings vary from city to city Depending on the location, Google shows different search results to searchers. People who search for "car dealer" from New York will get different results than people from Chicago. The Read the full article...

    Google announces another Panda update

    In a post on Google+, Google's Pierre Far announced the latest version of Google's Panda update. How will this update affect the rankings of your web pages on Google? What can you do to make sure that your web pages get better rankings? What is Google's Panda update? Google's 'Panda' algorithm is a filter that Google designed to penalize web pages with thin or poor content. If the content of a website has been copied from other web pages, or if the content has very low quality, it won't Read the full article...
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