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  • Google announced that your exact match and phrase match keywords in Google AdWords will be matched with ‘variation’ or ‘near match’ starting in September. What does this mean and how will it affect your Google AdWords campaigns? What exactly will Google change? In a blog post, Google announced that it will no longer be possible to bid on exact match and phrase match keywords without including keywords that are very similar to the entered keyword. According to Google, more Read the full article...

    The winners of our SEOprofiler.de contest

    (drum roll) Here are the winners of our SEOprofiler.de contest: 1 year SEOprofiler Smart (regular price: 99.95/month) Dirk Schiff, 81539 München (Website) 1 year SEOprofiler Professional (regular price: 249.95/month) Brandnamic - Hotel & Destination Marketing, I-39042 Brixen (Website) 1 year SEOprofiler Enterprise (regular price: 999.95/month) Aufgesang Agenturgruppe, 30169 Hannover (Website) Everybody wins with the tools in SEOprofiler! Congratulations Read the full article...

    Become an SEO-Meister: SEOprofiler is now available in German

    Starting today, you can access the official German SEOprofiler version at www.SEOprofiler.de.

    SEOprofiler Deutschland

    Last week, Google announced HTTPS as a ranking signal. According to Google, websites that use HTTPS might get a small ranking boost. Is this ranking boost relevant and what do you have to do to benefit from this change? What exactly did Google say? Here's the exact text of the announcement: "We're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such Read the full article...

    In a video on YouTube, Google’s John Mueller announced that Google’s engineers are working on another Penguin update.

    According to John Mueller, Google updates the Panda update more regularly. He said that the next Penguin update will happen soon but not this morning (his statement starts at 21 minutes and 39 seconds):

    It might be that you're blocking Google without knowing it. That means that Google won't index all the pages of your website. In this article, you'll learn how to block Google and how to make sure that you do not block Google inadvertently. 1. Errors in the robots.txt file of your website will keep Google away The disallow directive of the robots.txt file is an easy way to exclude single files or whole directories from indexing. To exclude individual files, add this to your robots.txt Read the full article...

    On-page SEO is still important. Here’s how to do it.

    If a website is all about cars, it won't be found for the keyword "buy shoes" even if it has thousands of backlinks. On-page optimization is very important if you want to get high rankings for the right keywords. Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. Your keywords must appear in the right web page elements There are several things that you can do to make sure that Read the full article...
    Some days ago, Google released a significant update to its local search algorithm. The unofficial name of that update is "Pigeon". The algorithm update changes the local search results on Google. How does this affect your rankings and what do you have to do? What has changed with the Pigeon update? Google aims to provide more useful, relevant and accurate local search results. The changes are visible on the regular web search results page and the results page of Google Maps. Although Read the full article...
    Some days ago, Google announced a new version of their robots.txt tool. Why is a correct robots.txt file important if you want to get a high ranking website, and what can you do to make sure that everything works as expected? What does a robots.txt file do? The robots.txt file enables you to tell search engines which web pages on your website they should ignore. Robots that choose to follow the instructions try to fetch this file and read the instructions before fetching any other file Read the full article...
    The German version of SEOprofiler is going to be released in August. If you want to be notified when the German version is available, enter your email address at www.SEOprofiler.de. [Tweet "ACHTUNG BABY: the German version of SEOprofiler is coming soon! #seo #jetztgehtslos"] SEOprofiler.de besuchen Read the full article...
    When and why does Google index tweets? The way in which Google indexes tweets has been very unclear. A new study tries to shed some light on this issue. [Tweet "Barney Stinson is right: new is always better (at least when it comes to Twitter and Google)"] The study checked 19,000 tweets of 963 Twitter accounts that range from accounts with fewer than 10,000 followers to accounts with more than 5 million followers. To find the tweets that were indexed by Google, the site search operator (site:) Read the full article...
    Do you work with a team on your websites? Do you want to outsource some tasks to a virtual assistant? Do you have a SEO agency with many clients and employees? The new multi-user feature in SEOprofiler helps you to get things done even more efficiently than before. Great for small businesses... The new multi-user feature can help you a lot of if you want to assign some tasks to a virtual assistant. For example, you could outsource the link building activities to a person you hire on Read the full article...
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