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  • We're going to add a spell check feature to our popular website audit tool next week. The spell checker in the website audit tool is going to support 47 different languages. If you haven't done it yet, create your SEOprofiler account now. If you create your SEOprofiler account today, you will automatically get an extended website audit report when we release the spell check feature next week. Try SEOprofiler now risk-free Read the full article...
    The links from other websites are a very important signal for Google's ranking algorithms. The links on your own website also influence the position of your web pages in Google's search results. This article explains how to optimize the internal linking structure of your website to make sure that search engines index your pages correctly. Step 1: optimize the menu links on your website The navigation menu of your website has a big influence on the linked pages as it appears on all pages Read the full article...

    Google: expect a Penguin update in 2014

    In a video on YouTube, Google's John Mueller announced a new Penguin update: "I am pretty confident we will have something in the reasonable future." The new Penguin update is expected to be a major update that will enable Google to run the algorithm more frequently. That means that people who cleaned their backlink profile won't have to wait so long before they see a refresh. You can view the full video here: Read the full article...

    After Google’s updates: how to judge the quality of a link

    When you build links to your website, you want lasting results. It does not make sense to invest your time in search engine optimization methods that are just a flash-in-the-pan. Google's recent algorithm updates have shown that your website can get in major trouble if your website has the wrong type of backlinks. How do you judge the quality of a website? What is a good website and from which web pages should you get links? 1. All automatic backlinks are bad All backlinks that Read the full article...
    Google's Penguin update penalized websites that had unnatural links. Even if you removed all of the bad backlinks, you still have to wait for Google's next algorithm update. Otherwise, your website won't recover. Google's John Mueller has just confirmed this in an online discussion: "Assuming the issues are resolved in the meantime, with an update of our algorithm or its data, it will no longer be affecting your site." The last Penguin update was nearly a year ago. It seems that Google Read the full article...

    Bing explains how they detect, process and filter out search spam

    Some days ago, Igor Rondel, Principal Development Manager, Bing Index Quality, published a blog post about the way Bing treats web spam. His post explains how Bing detects, processes and filters out search spam from their index. Web page elements that help Bing to detect spam: Bing tries to understand the spammer’s motivation. As most spammers want to make money, Bing analyzes the following: Quality of content According to Igor Rondel, spammers generate content targeted at Read the full article...

    Google’s John Mueller: no more authorship results

    In a post on Google+, Google's John Mueller announced that Google does not display authorship information in the results anymore: We've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. [...] In our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make Read the full article...
    Google announced that your exact match and phrase match keywords in Google AdWords will be matched with ‘variation’ or ‘near match’ starting in September. What does this mean and how will it affect your Google AdWords campaigns? What exactly will Google change? In a blog post, Google announced that it will no longer be possible to bid on exact match and phrase match keywords without including keywords that are very similar to the entered keyword. According to Google, more Read the full article...

    The winners of our SEOprofiler.de contest

    (drum roll) Here are the winners of our SEOprofiler.de contest: 1 year SEOprofiler Smart (regular price: 99.95/month) Dirk Schiff, 81539 München (Website) 1 year SEOprofiler Professional (regular price: 249.95/month) Brandnamic - Hotel & Destination Marketing, I-39042 Brixen (Website) 1 year SEOprofiler Enterprise (regular price: 999.95/month) Aufgesang Agenturgruppe, 30169 Hannover (Website) Everybody wins with the tools in SEOprofiler! Congratulations Read the full article...

    Become an SEO-Meister: SEOprofiler is now available in German

    Starting today, you can access the official German SEOprofiler version at www.SEOprofiler.de.

    SEOprofiler Deutschland

    Last week, Google announced HTTPS as a ranking signal. According to Google, websites that use HTTPS might get a small ranking boost. Is this ranking boost relevant and what do you have to do to benefit from this change? What exactly did Google say? Here's the exact text of the announcement: "We're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such Read the full article...

    In a video on YouTube, Google’s John Mueller announced that Google’s engineers are working on another Penguin update.

    According to John Mueller, Google updates the Panda update more regularly. He said that the next Penguin update will happen soon but not this morning (his statement starts at 21 minutes and 39 seconds):

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