In a video on YouTube, Google's Head of Search Spam Matt Cutts talks about popular SEO myths. Here's what he has to say:
Google claims not to change the search results to make more money
According to Matt Cutts, buying or not buying Google AdWords ads has no positive or negative impact on the rankings of your website. He also says that Google does not make changes to the organic algorithms to encourage people to buy ads.
Given the fact that Google's result often only show paid ads in the visible
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Another link network has been penalized by Google. This time, the name of the network is 'PostJoint'. On Twitter, Google's Matt Cutts said that any network that claims to have 'zero footprint' is waving a giant red flag:
@techtada any link or guest blog network that claims to have "zero footprints" is waving a giant red flag.— Matt Cutts (@mattcutts) April 18, 2014
Google has become very aggressive towards link networks. The link disinfection tool in SEOprofiler can help you
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On Twitter, Google's Matt Cutts said that not all of Google's manual actions are ranking demotions. Google issues manual actions and penalties for various reasons. Instead of penalizing your website, Google might just mistrust your outgoing links:
@jennyhalasz @rustybrick depends; not every manual action gives a ranking demotion. For example, we might just distrust your outgoing links.
— Matt Cutts (@mattcutts) April 8, 2014
That also means that your website won't get higher rankings when
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Google has announced that they no longer provide keyword data for paid clicks:
"Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL searches on Google.com.
Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages. For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search Queries report.
This
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On Twitter, Google's Matt Cutts announced that Google penalized seven Japanese link networks:
Incredibly proud of Japanese webspam team. Over last few months they've taken action on seven link networks! Makes playing field more level.
— Matt Cutts (@mattcutts) April 8, 2014
Google has become very aggressive towards link networks. During the past few months, link networks in many different countries. You can view the announcements here, here, here, here, here, and here.
The link disinfection
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On Twitter, Google's Matt Cutts told a website owner that his website was affected by a "very mild case of Penguin:"
@chipnicodemus I'd recommend continuing to clean backlinks though. You still have a very mild case of Penguin.
— Matt Cutts (@mattcutts) April 8, 2014
Does this mean that Google's Penguin algorithm has different levels? Do not all websites that are impacted by Google's Penguin update get the same penalty? It's hard to tell.
If you want to get rid of bad backlinks that point
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In a video on YouTube, Google's Matt Cutts explained that popularity and authority are two different things. For example, porn websites are often much more popular than government websites. Government websites are usually much more authoritative than porn sites. [Tweet "Popularity and authority are different concepts."]
Matt Cutts said that Google is working on new algorithms. For example, the algorithm could be improved for medical queries. You can view the full video here:
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Many people switched from other tools to SEOprofiler during the last months. If you’re still using another SEO tool, you might be missing out a lot.
For example, the link analysis tool in SEOprofiler finds many more links than Moz' popular OpenSiteExplorer. You can use it for free on OpenLinkProfiler.org.
[Tweet "OpenLinkProfiler.org finds 238% more unique links than Moz OpenSiteExplorer."]
Example: OpenLinkProfiler finds 489% more unique links to searchengineland.com
As of today, Moz OpenSiteProfiler
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Our free backlink analysis tool OpenLinkProfiler.org (OLP) has received a lot of very positive feedback since the launch of the beta version in February. The reasons for that are obvious:
OLP finds more links than other backlink analysis tools.
OLP offers sophisticated filters that enable you to find particular backlinks quickly and easily.
OLP offers detailed information about all backlinks.
OLP is free and it is very fast.
Free, easy and useful: the new bookmarklet for your web browser
The
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All website owners need more traffic and more sales. Search
engine optimization (SEO) is one of the best ways to reach these goals.
Many people lose a lot of money because they don't invest as much in
SEO as they should.
They are afraid that SEO is too difficult or not suitable for
their company. Here are four reasons why SEO seems hard to some people
although it isn't.
Reason 1: I don't know how to optimize my website
Search engine optimization seems
complex when you start. It's
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In a video on YouTube, Google's Matt Cutts explained how Google evaluates new ranking algorithms:
They test the new algorithm offline. Search quality raters compare the new results to the old results.
If the first test is passed, the new algorithm is tested with a subset of real live searchers. If the new results get a higher click rate, the search quality launch committee has the ultimate say on if the algorithm goes live to the public or not.
You can view the video here:
If you
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The weekly link opportunities in SEOprofiler help you to discover new websites that could link to your site. Based on the websites that you enter in the competitor watchlist on your project overview page, we will search for web pages that could link to your site:
Great websites that could link to your site
We search for new link opportunities, you pick the best
Every week, you will get an email message with new link opportunities. Of course, you can stop this email message if you don't want
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