The backlinks that point to your web pages will have a bigger impact on the search engine rankings of your website if the links come from pages that are related to your site. The new link profiler tool in SEOprofiler can help you to get backlinks from websites that are related to the topic of your site. With the link profiler tool, you will find: Web pages that are willing to link to other website, such as yours. Web pages that are closely related to your keywords. Step 1: get the Read the full article...

In a new video on YouTube, Google's Matt Cutts explains some of the criteria that is used to decide whether a link is paid or not. There's more than meets the eye Of course, backlinks that are explicitly sold for money are the most obvious paid links. Although this is the most common type of paid link, there are some more paid links types. Google uses the following questions to find paid links: What is the value of the gift, product, or service? How close is the gift, product, or service Read the full article...

In an online discussion, Google's John Mueller said that it was not necessary to disavow links from websites have a different topic than your own website: "Just to be completely clear on this: you do not need to disavow links that are from sites on other topics. This tool is really only meant for situations where there are problematic, unnatural, PageRank-passing links that you can't have removed." If you want to find problematic links, use the link disinfection tool in SEOprofiler: Try Read the full article...

A few hours ago, Google has published a new tool that enables webmaster to inform Google about scraper websites. Google doesn't want to show scraper websites in the search results. The funny thing about this is that Google is probably the biggest scraper site of all. What is the definition of a scraper site? According to Wikipedia, a scraper site "is a spam website that copies all of its content from other websites using web scraping. [...] Some scraper sites are created to make money Read the full article...

Some kind of "disavow links tool" for scraper sites, that's what Google published some hours ago. If your website content has been stolen by other websites, this tool can help you. How exactly does it work and how can you benefit from that new tool? What are scraper sites? Scraper sites are websites that copy content that other people have created. They post that content on their own website as their own content. It seems logical that the original website should rank higher on Google Read the full article...

Google's John Mueller said in a Google Webmaster Hangout that Google might still find your penalized website even if you moved it to a new domain name. Even if you do not set up 301 redirects to your new site, or use the change address tool in Google Webmaster Tools, a website penalty might apply to your new site if you simply moved the website from domain A to domain B, or if the new website is very similar to the old website. In that case, you might have to rebuild your website if you want Read the full article...

Analyzing the backlinks of your competitors can help you to greatly improve the backlink structure of your own website. Of course, it's not enough to depend only on the backlinks that your competitors already have. However, the backlink profiles of your competitors can be full of great backlink opportunities for your own website. Websites that link to your competitors are websites that should link to your website. The link profiler tool in SEOprofiler can help you to find easy link targets: Step Read the full article...

In a post on Twitter, Google's Matt Cutts announced that Google has taken action on link networks in Poland: Not done with Germany yet, but we just took action on two Polish link networks + a reminder blog post: http://t.co/p4tHWx5vHF— Matt Cutts (@mattcutts) February 24, 2014 Google also posted a reminder about unnatural links in the Polish webmaster blog. Matt Cutts didn't say which link networks were targeted. Earlier this month, Google announced that several German link networks Read the full article...

In a new video on YouTube, Google's Matt Cutts said that backlinks are very important: "It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results." You can view the video here: How to find the best backlinks The new link profiler tool in SEOprofiler helps you to separate the wheat from the chaff. It finds the backlinks that currently point to your website, it assigns Read the full article...

In Bing's official blog, Duane Forrester has published a new post in which he explains that you should check the grammar on your web pages: "If you’re constantly on the fly and typing the word 'from' comes out as 'form' (I frequently do this), imagine how a reader sees this? It’s confusing when reading, to say the least. At best they simply move past the typo and keep reading. At worst they simply throw in the towel at such repeated issues and seek a new source for content to consume. If Read the full article...

Google's recent updates have spread fear, uncertainty and doubt among webmasters. Which tactics can you still use to build backlinks to your website and which tactics should you avoid? There are some old-school tactics that still work if you do it right: 1. Forum backlinks How not to do it: Automatically created forum backlinks are a sure way to get a Google penalty. There have been many tools and services that automatically created forum accounts with keyword rich links that pointed Read the full article...

In a post on Bing's official blog, Duane Forrester, Senior Product Manager at Bing, says that you shouldn't worry too much about your domain name: "Domains are, essentially, real estate. And like actual real estate, you encounter a wide array of people trying to accomplish a wide array of goals. [...] You’re launching a business after all. If you’re building a site, planning on hundreds of thousands of dollars in revenue each year, is a one-time purchase of, say, $7,000 'too much'? [...] So Read the full article...