Modern search engines rank topics instead of individual keywords. Nevertheless, it is important that your web pages contain the right keywords and synonyms of these keywords. Google’s John Mueller confirmed this in a Google...
On Twitter, Google’s John Mueller clarified that the upcoming speed update will only impact the slowest sites. If you have a fast website, making it faster won’t change your rankings. Here’s what John Mueller...
Since Google’s Panda algorithm, pages with thin content do not rank well on Google’s search result pages. How do you identify thin content on your web pages, and what should you do with that...
Researching the keywords that work best for your business is one of the most important steps of your search engine optimization campaign. Choose the right keywords and you will get many new visitors. Choose...
Keyword stuffing is a spam technique that was popular many years ago. If you included a keyword often enough on a page, it was possible to get high rankings for that keyword. Of course,...
More than half of all online searches are carried out on mobile devices. If you want to reach all customers, your pages must be listed in the mobile search results. Being listed in Google’s...
The order of the URLs in your XML Sitemap does not matter, said Google’s John Mueller on Twitter. Save the start of the file for the most awesome URLs — the order among them...
Google has shared some further information about mobile-first indexing on Twitter. 1. It is not necessary to have a mobile-friendly website On requirements: Neither mobile-friendliness nor a mobile-responsive layout are requirements for mobile-first indexing....
On Twitter, Google’s John Mueller said that Google probably won’t index images that are linked in DIV tags for image search. An example of such an image is: <div src=”my-image.jpg”> This can work in...
Google’s Juan Felipe Rincon shared further information on Google’s war on spam in Google’s official blog. Google sent 6 million manual action messages last year Google’s algorithms detect spam automatically. When Google’s algorithms detect...
Most people focus on Google when they optimize their search engines. That’s okay because Google has the highest market share. However, you’re missing out on a lot of targeted website visitors if that is...
If your website sees a big ranking drop, it’s most likely caused by a Google algorithm update. If you change your website, it can take weeks to months until you see changes in the...
Googlebot visits some web pages more often than other web pages. According to Google’s John Mueller, that does not mean that the pages that are crawled less often do not get high rankings. Regular...
