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  • Google Penguin 3.0 is here – What you have to do now

    In a video on YouTube, Google's John Mueller confirmed that the Google Penguin 3.0 update had been released yesterday. How will this affect the rankings of your web pages and what do you have to do now? What is Google's Penguin update? Google Penguin is a filter in Google's ranking algorithm that targets websites that use spam methods to get backlinks. For example, Google does not like paid backlinks, automatically created backlinks from forums, blogs, etc. When did Google release Read the full article...

    Google updates the anti-piracy algorithm

    In a post on Google's official blog, Google announced an update of the anti-piracy algorithm. There are three major changes: New ad formats that show legal alternatives: "We’ve been testing new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. For the relatively small number of queries for movies that include terms like “download,” “free,” or “watch,” we’ve begun to show [legal alternatives]" Improved Read the full article...
    The home page of your website is the most important page of your site. It's the page that most people will see. Your home page must convince visitors that your website is interesting and it must enable visitors to find the other pages of your site. Your home page is not made for keyword optimization The main purpose of your home page is not to rank for your keywords. The home page of Amazon.com does not have high rankings for the search terms "lcd tv", "gardening equipment" or "buy books". Read the full article...
    On Twitter, Google's John Mueller made clear that disavow links files are processed automatically, without human intervention: @Marie_Haynes @digitaleyemedia @billhunt Yep, the disavow files are generally processed automatically, no humans involved.— John Mueller (@JohnMu) 7. Oktober 2014 Disavow files are used to inform Google about unwanted links. If you want to find bad backlinks that point to your website, use the link disinfection tool in SEOprofiler. Try SEOprofiler now risk-free Read the full article...

    New in SEOprofiler: export historical ranking data

    Starting today, you can export your historical ranking data in the ranking monitor. The new feature enables you to export all the rankings on Google, Yahoo and Bing that have been tracked by the ranking monitor since you started to use the ranking monitor with your keywords. How to export your ranking data Click the 'CSV Export' link in the 'Ranking monitor' section in the menu on the left. Then tick the checkbox next to "Include ranking history" and then click the "Download CSV file" button. Read the full article...
    Starting today, you can check your search engine rankings from all 84,755 locations that are officially supported by Google. The new ranking monitor enables you to see exactly the same search results that your customers get when they search from their location. Google's rankings vary from city to city Depending on the location, Google shows different search results to searchers. People who search for "car dealer" from New York will get different results than people from Chicago. The Read the full article...

    Google announces another Panda update

    In a post on Google+, Google's Pierre Far announced the latest version of Google's Panda update. How will this update affect the rankings of your web pages on Google? What can you do to make sure that your web pages get better rankings? What is Google's Panda update? Google's 'Panda' algorithm is a filter that Google designed to penalize web pages with thin or poor content. If the content of a website has been copied from other web pages, or if the content has very low quality, it won't Read the full article...

    New in SEOprofiler: keyword groups and improved filters in the ranking monitor

    Starting today, the ranking monitor in SEOprofiler enables you to filter your rankings by keyword groups and many other filters. The ranking monitor in SEOprofiler enables you to keep track of the Google, Yahoo and Bing rankings of your web pages in many different countries and regions. Keyword groups and powerful filters When you open the 'Ranked keywords' page of the ranking monitor, you can select many filters that enable you to find the right keywords as quickly as possible: You Read the full article...
    Starting today, the website audit tool in SEOprofiler also checks your web pages for spelling mistakes. The website audit tool in SEOprofiler is a powerful tool that detects problems on your website that can lead to bad rankings on Google and other search engines. Industry-proven spell-check technology The new spell check feature makes sure that your web pages are correct. Proven: We use the same industry-proven spell check technology as Firefox, Chrome, LibreOffice, Adobe Photoshop, Read the full article...
    We're going to add a spell check feature to our popular website audit tool next week. The spell checker in the website audit tool is going to support 47 different languages. If you haven't done it yet, create your SEOprofiler account now. If you create your SEOprofiler account today, you will automatically get an extended website audit report when we release the spell check feature next week. Try SEOprofiler now risk-free Read the full article...
    The links from other websites are a very important signal for Google's ranking algorithms. The links on your own website also influence the position of your web pages in Google's search results. This article explains how to optimize the internal linking structure of your website to make sure that search engines index your pages correctly. Step 1: optimize the menu links on your website The navigation menu of your website has a big influence on the linked pages as it appears on all pages Read the full article...

    Google: expect a Penguin update in 2014

    In a video on YouTube, Google's John Mueller announced a new Penguin update: "I am pretty confident we will have something in the reasonable future." The new Penguin update is expected to be a major update that will enable Google to run the algorithm more frequently. That means that people who cleaned their backlink profile won't have to wait so long before they see a refresh. You can view the full video here: Read the full article...
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