Google: splitting one website into two usually isn’t a good idea
On Twitter, a webmaster asked whether it was a good idea to split one website into two. Google’s John Mueller said that you won’t be twice as visible in search if you make 2...
SEOprofiler Blog
Google: we only display a limited number of rich results types at the same time
In a Twitter conversation, Google’s John Mueller explained that Google only displays a limited number rich results types at the same time. While it is theoretically possible that different rich result types apply to...
Google announces new design for mobile search results
Google has announced a new design for the mobile search results: “Today we’re unveiling a visual refresh of the mobile search results page to better guide you through the information available on the web....
UPDATE: Google has stopped indexing the web (but they are working on it)
On Twitter, a user noticed that Google stopped indexing the web: Looks to me as if Google stopped indexing (news?) an hour ago. Noticed at first with our pages but seems to be true...
New in SEOprofiler: the much improved keyword suggestion tool
We have released a major new version of our keyword suggestion tool. The new keyword suggestion tool helps you to find the best keywords for organic search engine optimization and paid search advertising. What’s...
Google: there’s no need to block boilerplate text
On Twitter, Google’s John Mueller said that it’s not necessary to block shared pieces of content on pages (headers, footers, etc.): You don't need to block shared pieces of content on pages — that's...
Microsoft open-sources a part of Bing’s ranking algorithm
Microsoft announced in their official blog that they are releasing AI tools that are used in Bing’s ranking algorithm to the general public. “Microsoft has made one of the most advanced AI tools it...
Google: three things that you can do to improve your rankings (except for building links)
In a video on YouTube, Google’s Martin Splitt said that the top three things that a website developer can do for search engine optimizations are: Content (you can optimize the content of your web...
Google: don’t use TF-IDF to optimize your web pages
In a webmaster hangout on YouTube, Google’s John Mueller said that you shouldn’t rely on TF-IDF to optimize your web pages for high rankings. What is TF-IDF and what are better ways to optimize...
Google: don’t worry about the date of the cached page in our results
On Twitter, Google’s John Mueller and Google’s Danny Sullivan said that you don’t have to worry about the date that is displayed next to the cached version of your web page: The cached page...
Google: disallowed URLs can still appear in search
On Twitter, Google’s John Mueller said that pages that are blocked by the robots.txt file of a website can still appear in Google’s search results if other websites link to these pages. These URLs...
Google: we try to pick the most relevant anchor texts from your internal links
In a webmaster hangout on YouTube, Google’s John Mueller said that Google tries to pick the most relevant anchor text if you link with different texts to the same page on your website: “It’s...
Is search engine optimization the same as following Google’s advice?
Search engine optimization is important if you want to get high rankings on Google. But is search engine optimization the same as following Google’s advice? Of course, it’s advisable to follow most of Google’s...